State Farm x Disney

State Farm x Disney

In September 2022, State Farm and Disney teamed up to launch the first-ever Good Neighbor Month— a month-long celebration highlighting what it means to be a good neighbor and recognizing those who make a difference in their community. During my time on this project, I worked with a team to concept a social-first campaign that spread the good neighbor energy.

Good Neighbor Month

Role | Concept Development, Script Writing, Script Editing, Caption Writing

#GoodNeighborCheck

We started by developing a theme and a Gen Z forward hashtag that anyone can use to show us how they’re showing up for good neighbors and showing off those that make the neighborhood a better place.

After launching content on Jake’s social pages, we teamed up with ESPN to spread the word.

@espn @Omar Raja teamed up with @Karl-Anthony Towns for a surprise visit and to help refurbish a basketball court in LA! #GoodNeighborCheck #ad ♬ original sound - ESPN
@karltowns32 For my latest #GoodNeighborCheck, I’m nominating YOU to celebrate Good Neighbor Month with #statefarm. So get out there, show up for your community, and show everybody what it means to be a Good Neighbor. #ad ♬ original sound - Karl-Anthony Towns
@aja__wilson It’s time for another #GoodNeighborCheck and I’m nominating YOU to join in on the Good Neighbor Month celebration this September with #StateFarm. Don’t miss this opportunity to help your community and show everybody how to be a Good Neighbor. #ad ♬ original sound - A’ja Wilson

Then we called on some familiar favorites from Hulu and Freeform to share the good neighbor energy.

@cierraramirezofficial #ad Looking to get in some @goodtroubletv? How are you showing up this #GoodNeighborMonth? 🤍 New episodes on @Freeform & @Hulu. #ad Sponsored by #StateFarm @Jake from State Farm ♬ original sound - Cierra Ramirez

We also highlighted a local community hero on Good Morning America for Good Neighbor Month.

Then we wrapped up the month-long festivities by turning our very own good neighbor, Jake from State Farm, into a Marvel Super Hero.

Agency | TMA Chicago

Team | GCD: Whitney Hill / CW: Claire Randall / CW: Briana Sandoval / AD: Andrea Wood

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