Like a good neighbor, State Farm is there.
Like a good neighbor, State Farm is there.
To their core, State Farm focuses on empowering people to be a good neighbor and protect what they love the most. During my time as a writer on this account, I’ve focused on bringing these same values to the table, plus some refreshing Gen Z humor to their Jake From State Farm social accounts. Over the course of 18 months, our account grew to 1 million followers.
Uh…Khakis?
Role | Script Writing, Concept Development, Production, Caption Writing
Platform: TikTok
AdAge Creativity Awards | Best Brand Social Media Presence | 2024
The One Show Shortlist | Social Media, Social Channel | 2024
Shorty Awards Finalist | Brand Voice, Insurance, Multi-Platform Presence | 2024
Shorty Awards Gold Honor | TikTok Presence | 2023
Shorty Awards Silver Honor | TikTok Partnership | 2023
Shorty Awards Audience Honor | TikTok Presence, TikTok Partnership | 2023
AdAge Creativity Awards Finalist | Best Use of TikTok | 2023
The One Show Shortlist | Social Media | 2023
dotCOMM Awards Platinum Winner | Social Media Marketing: Tiktok | 2023
Highlight Reel
Platform: X
Platform: Instagram
